Frame club

A brand voice that echoes on stage and online

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LIVE PROJECT

LIVE PROJECT

Focused Tennis Player

Category

Growth marketing

Role

Branding, Web, Copy Direction

Tools

Illustrator, Webflow, Figma

Bitso png logo
This project wasn’t just about design—it was about momentum. We created a brand identity that mirrors the kinetic energy of modern creators: fast-moving, adaptable, and charged with purpose.
This project wasn’t just about design—it was about momentum. We created a brand identity that mirrors the kinetic energy of modern creators: fast-moving, adaptable, and charged with purpose.

Overview

  • Built a bold, minimalist brand

  • Emotion-led design, sharp contrast

  • Social kits, website, and merch-ready visuals

Close-up of a person with sleek hair, freckles, and gloves, leaning on a red surface in a warmly lit interior.
Stylish woman in a beige blazer with a glossy brown leather bag, standing in a warm-toned interior with a marbled staircase.
A stylish woman in a beige coat and brown boots sits on a green chair against a red background, exuding elegance and confidence.
A stylish woman in a beige coat and glossy boots ascends a red-carpeted staircase under dramatic lighting.
A stylish woman in a beige coat and glossy boots ascends a red-carpeted staircase under dramatic lighting.
A stylish woman in a beige coat and glossy boots ascends a red-carpeted staircase under dramatic lighting.
A stylish woman in a beige coat and glossy boots ascends a red-carpeted staircase under dramatic lighting.
A stylish woman in a beige coat and glossy boots ascends a red-carpeted staircase under dramatic lighting.
A stylish woman in a beige coat and glossy boots ascends a red-carpeted staircase under dramatic lighting.

Result

Every element—from typography choices to layout rhythms—was built to reflect creative flow, not static form. It flexes and shifts, just like the people it represents. More than a system, it’s a living canvas for those shaping culture at the speed of thought.

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Close-up of a person with sleek hair, freckles, and gloves, leaning on a red surface in a warmly lit interior.
Bindbody png logo

Branding

Harmony
Close-up of a person with sleek hair, freckles, and gloves, leaning on a red surface in a warmly lit interior.
Bindbody png logo

Branding

Harmony

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Okta png logo

Photography

Craftsmith
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Okta png logo

Photography

Craftsmith

GOT A PROJECT IN MIND?

Let’s write the next chapter together

Close-up of a person with braided buns, sunglasses, and a leather jacket, set against a gradient background for a dramatic effect.

Whether it’s a big idea or a small spark, we’d love to hear what’s on your mind.
Tell us what you’re dreaming up, and we’ll help you bring it to life—visually, thoughtfully, and with heart.

GOT A PROJECT IN MIND?

Let’s write the next chapter together

Close-up of a person with braided buns, sunglasses, and a leather jacket, set against a gradient background for a dramatic effect.

Whether it’s a big idea or a small spark, we’d love to hear what’s on your mind.
Tell us what you’re dreaming up, and we’ll help you bring it to life—visually, thoughtfully, and with heart.

GOT A PROJECT IN MIND?

Let’s write the next chapter together

Close-up of a person with braided buns, sunglasses, and a leather jacket, set against a gradient background for a dramatic effect.

Whether it’s a big idea or a small spark, we’d love to hear what’s on your mind.
Tell us what you’re dreaming up, and we’ll help you bring it to life—visually, thoughtfully, and with heart.

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